TGP Book - The Design in Everything (Collab?)
I asked legendary architect Balkrishna Doshi.
Why do all buildings look the same?
This book reveals his unforgettable five-word answer, plus over a hundred others.
The Design in Everything
A non-fiction book by Kedar Nimkar, set to release on 27th October 2026
Synopsis
Can one design beauty?
Can a good typeface change society?
What can designers take away from a play?
The Design in Everything is a curated collection of 121 such questions from over 300 podcast conversations with Indian creative luminaries since 2016. The book’s question and answer format is designed for bit-sized browsing for the Reels generation.
Edited by Andrew McGlinchey
Foreword by Sujata Keshavan
Introduction by Prof. Neelkanth Chhaya
The form factor of this book is a 5x7 inch paperback. It has a word count of ~22K words, with a print formatting of ~250 pages. It’s black and white except for the cover and back page.
Author, Kedar Nimkar is the host of The Gyaan Project Podcast. He has spoken to leading Indian voices across architecture, films, music, art, design, history, theatre and more… The 121 questions can be browsed at random. Each question has a short and a long answer. The short answers are punchy and often intriguing to read further. These are written by the author. The long answers are lightly edited dialogues of the guests featured on the podcast adding depth and credibility. The intent of this book is to give a wider definition of design and expand ways of conceiving design.
Few notable guests featured in the book are
B.V. Doshi (Architect), Sujata Keshavan (Designer), Rajat Kapoor (Actor), Varun Grover (Writer), Nilofer Suleman (Painter), Anand Gandhi (Film maker), Ganesh Devy (Linguist), Manav Kaul (Poet) and more…
About the Author
Kedar Nimkar is a seasoned design leader with over two decades of experience shaping India’s digital landscape. He has held pivotal design leadership roles at Cleartrip, Jupiter, BookMyShow, and PropertyGuru in Singapore, where he has built innovative digital products that have reached millions of users.
Beyond corporate achievements, he is deeply embedded in India’s creative ecosystem as an educator, public speaker, and curator. Through his podcast, The Gyaan Project, he has collaborated with Godrej Design Lab, MUBI, Pune Design Festival, Design Yatra, DesignUp Conference, and Matter, to name a few. The podcast has also been featured in The Print Week, PaperPlane, Hindustan Times, Design Pataki, and Economic Times.
A Mumbai native now based in Singapore, Kedar brings a distinctive voice to the global design community.
Target audience
The book is aimed at college students and early career professionals from any creative discipline. People from the age group of 18 to 35 from different disciplines like humanities, performing arts, design, technology, social sciences, visual arts, film and theatre. The book invites people from Tier 1 and Tier 2 to understand design in a much larger context of the world.
Marketing + Sales plan
Following are a few of the ways the book can be promoted and sold:
The Gyaan Project Podcast existing audience: 8K+ subscribers. I will run extensive campaigns to promote the book on the TGP Podcast.
Famous 100 guests and their networks: I will request guests featured in book to promote the book across their social media networks. I am confident that people like Varun Grover, Anand Gandhi, Ashwini Deshpande, Ruchita Madhok, Ayaz Basrai, and many more will help generate the required attention.
Academic world: The book features many design professors from NID, Manipal, IIT Mumbai, IIT Kanpur, Shrishti and few more. I plan for it to be widely discussed within college networks and made available in academic libraries.
Book tours: I look forward to traveling for book signing tours, workshops, and live podcasts, inviting featured guests across different parts of India. Mainly, Mumbai, Bangalore, Pune, Ahmedabad, Indore, Patna, Delhi and Goa.
Corporate network: Several creative studios and architectural firms are interested in gifting this book as a corporate gift within their networks for various occasions throughout the year.
Amazon and bookstores: I plan to publish both Kindle and paperback editions on Amazon and other online platforms. I also hope to partner with the right design book stockists and publishers in India and internationally for wider distribution.
Sample chapters
How can we collaborate on the book?
Host an event, talk, or book discussion in your city, office, studio, college, or community space. Buy signed copies for your team, friends, students, clients, or company library.
Stock the book in your bookstore, museum shop, library, café, or online store.
Invite me for a event, podcast, interview, fireside chat, lecture, or workshop around the book.
Sponsor printing, paper, or become a publishing partner before the book goes to print. (Printing will start in September 2026. Book set to release on 27th October 2026)
Help connect me to publishers, distributors, bookstores, libraries, media, or cultural institutions.
Collaborate on exhibitions, installations, translations, or special editions inspired by the book.
Buy books in bulk for corporate gifting, learning programs, or educational initiatives.
Simply spread the word to someone who may genuinely benefit from the book.
All engagements can result in discounting the price of the book. You can connect with me for the above or more. Looking forward.
Status so far
Manuscript is ready (edited, proof checked)
Design and Typeset is done (Typesetting by Studio TRANSFORM, Mumbai)
ISBN number for physical book is issued
Permissions from all guest has been taken
Awaiting collaboration opportunities to finalise number of books to be printed in this first edition. (Tentative number is 1K books)
Currently the book is expected to be around ₹799 to ₹999
Question to legendary architect B.V. Doshi.
Why do all buildings look the same?
Short answer:
Architects are no longer poets.
Long answer? In the book.